Our Purpose

we are a comfort-first, children’s clothing company
on a mission to help children learn while getting dressed
in a fun, interactive way.

back to basics

we focus on basic clothing and colors
to help simplify the learning process,
while still inspiring your little ones.
all of our garments are made seamless
with the goal of instilling self-confidence without distraction.

meet the bunnies

we are here to help your little ones learn how to dress themselves
with the interior directional cues led by our beloved bunnies.
we chose a gender and race neutral character
with an easily identifiable front face and back bushy tail.
also made without texture, our bunnies are shaped like a thumbprint
to encourage your little ones to touch and identify on their own.

Helping to empower parents by empowering children. Every day.